Portfolio

Digital Advertising

  • Impressions: 12.8K

  • Leads Generated (Conversions): 104

  • Conversion Rate: 14.65%

  • Ad Spend: $2,350

  • Insight: Strong lead generation with a healthy
    conversion rate, though cost per lead is relatively
    high at approx. $22.60/lead.

  • Clicks: 1.09K

  • Impressions: 8.52K

  • Leads Generated (Conversions): 88

  • Ad Spend: $1,680

  • Insight : An effective and cost-efficient campaign
    that generated 88 leads with consistent
    engagement throughout the period.

Performance Summary

Performance Summary

Social Media Performance

  • Impressions: 4,255 (+1.5%)

  • Engagements: 8,423 (+2.5%)

  • Post Link Clicks: 710 (+6.1%)

  • Engagement Rate: 9.7% (+5%)

  • Post Impressions: 2,542,442

  • Engagements: 1,254,224

  • Clicks: 988,154

  • Video Views: 210,557

Performance Summary

Performance Summary

Produced a CSR video for Rolls-Royce
MTU, highlighting their mini-grid
project in Pune, Maharashtra.
Showcased how the initiative provided
electricity to temples, schools,
hospitals, and community halls
impacting thousands and solving real
local power challenges

Video Production Projects

"At Potential Security, I built data-driven campaigns that tripled social reach and boosted Google & Meta leads by 40%. With precise targeting, the company expanded into North Vancouver, secured new client contracts, reduced cost-per-lead, and strengthened brand recall."

“At Vancity Escapes, I designed targeted social media and geo-fenced PPC campaigns that boosted bookings by 60% in just 3 months. Social engagement grew 2.8x, conversion rates improved by 34%, and strategic targeting near campuses and transit zones helped capture new audiences and expand brand presence across Vancouver.”

Branding & Packaging

Social Media Creatives