My Journey

My journey began in Pune, India, where I pursued engineering at one of the country’s top colleges. The experience gave me a strong foundation in analytical thinking, structured problem-solving, and technical execution. While I excelled in this field, I found myself increasingly fascinated by the way brands connect with people and how strategic storytelling shapes business outcomes. This curiosity drew me toward marketing, where creativity meets data-driven impact.

I started my career at NVIDIA, gaining exposure to how global organizations operate at scale and the role innovation plays in shaping industries. Later, I transitioned into a fast-paced startup and a digital marketing agency, where I worked with a wide range of businesses across industries. This hands-on experience showed me firsthand the transformative power of marketing-how the right strategies can accelerate growth, build trust, and drive measurable results.

Motivated to broaden my perspective, I moved to Canada to pursue an MBA with a specialization in marketing and consultancy. The program deepened my understanding of brand management, consumer insights, and product strategy. Since then, I’ve worked as a Marketing Coordinator and later advanced into a Marketing Manager role, leading multi-channel campaigns, optimizing digital advertising, and aligning product positioning to market needs.

Pic 2: Delivering a presentation on the impact of corporate culture on strategic success in MBA School.

What Drives Me

Pic 3: With Professor Nissrine Mouchtakir and the entire Strategic Management class during MBA.

What excites me most about marketing is its ability to blend strategy, creativity, and execution—bridging the gap between products and people and how its power shape perception and drive growth.

I thrive on transforming insights into clear strategies, positioning products so they stand out in competitive markets, and creating customer experiences that inspire trust and loyalty.

How I Work

Pic 4: Leading and collaborating with my team at Potential Security.

I bring enthusiasm, adaptability, and a results-driven mindset to every project I take on. I thrive in dynamic environments where strategy meets creativity, approaching challenges with curiosity and persistence. My process is rooted in a balance of data-driven decision-making and innovative thinking, ensuring that every campaign or product launch is both measurable and memorable.

I believe in working collaboratively across teams, aligning product, sales, and marketing efforts to deliver unified outcomes. From concept to execution, I am committed to guiding products toward market success through clear positioning, effective storytelling, and performance-driven campaigns. What drives me most is seeing ideas translate into real-world impact—whether it’s stronger brand visibility, deeper customer engagement, or sustainable business growth.

Beyond Work

When I’m not working on marketing strategies, you’ll usually find me outdoors. I love staying active through fitness, weekend bike rides, and hikes—they keep me energized and give me space to think creatively. I’m also big on reading; I enjoy books that challenge how I see the world and spark new ideas.

On the creative side, I like picking up my guitar and playing around with music—it’s my way of unwinding and keeping the imagination flowing. These passions outside of work help me stay balanced, curious, and inspired, which I bring back into everything I do professionally.

Pic 5: On-site with my team and the Director of Potential Security, working together to ensure excellence at the workplace.

My Vision

I see marketing as more than just a function — it’s the bridge between innovation and people, where ideas are transformed into stories that resonate and inspire action. For me, great marketing isn’t just about campaigns; it’s about creating meaningful connections, shaping customer experiences, and driving growth that lasts.

As I pursue opportunities in Product Marketing and Marketing Management, my vision is to apply my skills, creativity, and energy to help organizations stand out in competitive markets, build stronger customer trust, and lead with innovation. I want to be part of shaping brands that don’t just sell, but leave a lasting impact on the people they serve.

Pic 6: With Dr. Navid Mollaee, Professor of Marketing Management during MBA, along with our group project team.